On the agenda: Thursday
Browse below through WFA co-hosted events, WFA speaker sessions and third party invites throughout the week.
Events
Events by or featuring WFA
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WFA CMO Forum
For global/regional Chief Marketing OfficersRead more
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WFA x Nielsen x EGTA x EACA: Cross-Media Measurement Workshop
The Global Way ForwardRead more
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WFA x Ebiquity: Launch of The Paid Media Effectiveness Handbook
Media teams have more measurement tools, dashboards and signals than ever before, and yet decision making is not getting any easier.Read more
Events hosted by partners
Calendar feed
Follow the instructions and use the url below.
https://cannes.wfanet.org/l/meeting2/calendar/4ee9a262-f947-4fa1-ae5c-17ffca3121ff/ical
Google Calendar
Microsoft Office 365 / Outlook.com
Apple / iCloud Calendar
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GumGum at Cannes 2026
Greetings from the shore!Read more
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The shots Magazine Podcast
shots Magazine and XR will host a podcast series at Cannes, bringing together CMOs, creative directors, production heads, and senior advertising leaders to discuss the ideas and trends shaping our industry.Read more
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The XR Suite
Swing by the XR Suite on La Croisette for a demo, a drink, and a look at what’s next for ad ops.Read more
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Kantar Content Studio
Cannes Lions is where creativity takes centre stage. The Kantar Apartment gives you the space to step away from the noise and focus on the decisions that matter for your brand.Read more
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Infosys Aster: The Autonomous Campaign Era
How Agentic AI Rewires Marketing ExecutionRead more
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ISBA X Ipsos Ad Accessibility Roundtable
This invite only roundtable brings together broadcasters, brands, production houses, industry bodies, and effectiveness practitioners.Read more
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XR | shots Magazine Beach Party
The shots party has become one of the most in-demand events of the week.Read more