WFA x IAB roundtable: Retail Media - Raising the Bar
Retail media is growing rapidly, but advertisers continue to face major challenges.
This closed-door Cannes roundtable, convened by WFA alongside advertisers, retail media networks and industry bodies, aims to explore how the industry can improve transparency, comparability and confidence in retail media investment, with practical, globally relevant next steps for industry progression.
Invitation only. Please contact t.ashby@wfanet.org if you are interested in attending.