AI is rapidly transforming how marketing content is created and produced. But as adoption accelerates, the industry is increasingly focused on when and how the use of AI should be disclosed, especially as consumer and regulatory expectations evolve.

Hosted by the WFA and Meta, this closed-door session will bring together senior leads from brands, platforms and industry trade bodies to exchange perspectives on AI-generated content labelling, increase transparency into current approaches across the ecosystem and explore the possibility of developing industry-wide best practices or standards.

RSVP to Gabrielle Robitaille g.robitaille@wfanet.org