Fortune’s Flagship Cannes event returns with the conversations the marketing world actually needs to have: from trust and authenticity to fandom, AI, and the campaigns that cut through culture.

Joining us on stage:
Lucinda Barlow, International CMO, Uber
Emily Ketchen, SVP & CMO, Lenovo
Toby Craig, Chief Communications Officer, Manchester United
Lou McEwen, Chief Marketing Officer, McLaren Racing
Todd Kaplan, Chief Marketing Officer, North America, Kraft Heinz
Rachel Thornton, CMO, Adobe Enterprise

First look at the agenda:
The Campaigns That Made Me: The most influential women in marketing unpacking their career-defining campaigns.
Trust in the Era of Authenticity: An interactive session with our audience at the centre, testing strategies on how to use AI without compromising authenticity.
Winning the Crowd: How brands are turning audiences into communities through sport, entertainment, and fandom.

Filmed live and amplified across Fortune.com and the Fortune Cannes Editorial Hub. RSVP today.

Invitation-only. Editorially curated. Limited places available.