WFA x Nielsen x EGTA x EACA: Cross-Media Measurement Workshop
The Global Way Forward
Join Nielsen and industry leaders representing the Advertisers (WFA), Agencies (EACA), and TV companies (EGTA) for an executive breakfast workshop.
A multi-perspective fireside chat will kick things off and set the stage for interactive table breakouts. Together, we’ll explore how to bridge the gap between global advertiser demands for deduplicated measurement and the realities of local market currencies.
We’ll discuss how independent, people-based data can empower the entire ecosystem to plan, deliver, and measure true business outcomes across platforms.
Click here to request an invite.